1. “A no-fail art experience” proposed by instructors from art universities
91.9% of our customers who come to our store have no interest in painting, and it's been since art class in elementary and junior high school that they've touched paint or brushes. They may be nervous at first, but once they finish drawing, all of our customers have completed the painting with a high degree of perfection, and 97.3% of our customers are satisfied (according to a post-experience survey conducted by our company).
The reason for this is the detailed research and development of the drawing experience by experienced instructors from art universities such as Tokyo University of the Arts .
During the 120 minutes (150 minutes depending on the painting), we carefully plan and prepare what we want the customer to draw at what timing, what percentage of each color should be mixed to create the model color, etc. . At artwine.tokyo, this research process takes an average of 5 to 6 hours.
In addition, drafts are prepared for highly difficult drawings, such as those with human faces or complex compositions, in order to prevent major mistakes.
After making these preparations in advance, the actual workshop progresses with the instructors drawing a model from scratch right in front of the customer.
For parties with a large number of customers, a support instructor will be assigned in addition to the main instructor to provide detailed support, such as responding to a variety of questions from everyone and providing role models for parts of the group that are weak. Masu.
artwine.tokyo aims to provide a "failure-free art experience" by supporting customers who "love drawing, but don't have the confidence to draw" with these preparations and systems.
2. “Wine pairing” with paintings
Pairings are made by artwine.tokyo's dedicated JSA wine experts, who belong to the Japan Sommelier Association, who understand the artist's life, character, thoughts and expressions in the painting, and then choose the wine that is considered to best match the characteristics of the artist, based on psychology. We carefully select the ingredients through research and discussion with experts and experienced sommeliers.
For example, in artwine.tokyo's popular Gustav Klimt's ``The Kiss,'' we focused on the euphoria reflected in the facial expressions of the woman being gently embraced, and the charming and colorful dress.
Layering this vivid visual expression with a refreshing and gentle aroma and taste centered on red berry aromas, Pierre Vessigaud, a high-quality winemaker from Mâcon Pouilly Fuissé, created a wine in the Beaujolais region. We pair it with Gamay made in Saint-Amour, a famous brewery in the north.
In addition, ``Cypresses'', a work from Van Gogh's later years, is based on a Christian motif reminiscent of the sun and moon, life and death, and is painted with undulating brushstrokes that seem to powerfully stretch upward like a flame. The cypress trees leave a strong impression on viewers. The characteristic swirling brushstrokes that appeared during this period, when he was repeatedly hospitalized and hospitalized due to mental illness, were inspired by Van Gogh's illness, who said, ``I can't draw from memory. I can only draw what I see.'' It is also said to be the scenery that was actually reflected in the eyes.
For this painting, I am focusing on the ``flaming cypresses''. The wine has been awarded a perfect score of 100 by Wine Advocate more than 20 times in the past for its deep ruby color appearance, fiery spicy aroma, and powerful attack when swallowed, seeking the nuances of Syrah that will confuse you. I paired it with E.Guigal's Crozes Hermitage.
■Evaluation from experts
artwine.tokyo's unique initiative of pairing art and wine has received a lot of interest from various experts.
We received the following comment from Takuya Onuma, associate professor at Kindai University's Faculty of Industrial Science and Engineering (specialty: psychology of taste and smell).
"Paintings are something to behold and enjoy with the eyes, while wine is something to be enjoyed with the tongue and nose, so it may seem that paintings and wine are unrelated to each other.However, recent developments in psychology and Neuroscience research has revealed that vision and the experience of taste and smell are closely connected in the brain.
By viewing the painting while tasting the wine carefully selected for the painting, a scene that was not visible at first appears in the painting. Or, the taste of the wine becomes even more real and rich.
Why not enjoy a multimodal experience that transcends the boundaries of your five senses with a painting and wine professional? "
3. “Empty-handed luxury” where everything is provided
We will provide not only art materials such as paints, brushes, and canvas, but also aprons to keep your clothes clean, bags to take home, etc.
All customers have to do is make a reservation in advance on our website and come to our store on the day.